From our experience, there are cases when a client basically wants a nice looking website. Usually such clients have no idea what are the essential elements that can turn this “nice looking” website into a powerful machine that brings leads, conversions and ultimately profit.
In case you really want to make money with your website, ask if your designer can:
1. Design a compelling value proposition
On different experts assessment, you have from 2 to 7 seconds of interrogation time with a website visitor. This is the most precious time you have to explain your potential customer that you have advantage over your competitors. Your designer should be able to deliver your value proposition in a brief, direct and relevant way. Your visitor should be able to focus on your main message from the first glance on the page.
A website that clearly reflects your value proposition possesses a #1 conversion factor that you are able to monitor and improve.
2. Create a responsive web design
In the year 2017 mobile traffic takes half of the overall traffic if not a dominant part. So obviously your digital marketing strategy should include responsive web design and particularly – mobile friendliness. Identify your presence on all platforms where your potential customers can dwell. Especially considering that Google is not just advocating for it, but also penalizing if you’re not.
The good thing is that nowadays it is not a hard thing to do. There are countless responsive themes, especially for WordPress and for various pricing. You don’t want to lose half of your conversions just because your potential customers don’t prefer Desktop, don’t you?
3. Develop an appealing color scheme
Use of colors is vital for web design and everyday life. A well-chosen color scheme increases your website conversion, appeals to your visitors, draws their attention, evokes certain mood and emotions, and communicates important things without using words.
Do a thorough research before choosing colors. What is beautiful for you is not always what is good for sales. A good web designer will help you to develop a color strategy using high contrast action colors.
4. Use legit images only
If you create or improve a web site for your service or product, you can’t allow yourself and your designer to use stock images. Only real and relevant photographs of your product can lead to conversions.
Just for example, imagine a company that sells food bikes. Would you buy one from a website with some random all over the world food bikes pics or from a website that has actual photos from different perspectives?
Stay open to your customers and show a hard work behind the scene. This is what appeals to people.
5. Prioritize usability
One of the greatest web users gripes is the font size. It should be about the size that we used to when reading books or press. Of course, you can experiment with that, but don’t forget that usability is prior. Try not to annoy your users with very small fonts.
6. Place a call to action button perfectly
What is the first thing your users see when browse a page from your web site? They spend the majority of their time focusing on the fold. It means you have only this small area and 2-7 seconds to represent yourself and appeal to a customer. A green call-to-action button can help your visitor quickly identify what to do next. Try to avoid confusion.
Omitting this step means you’ll never be able to get conversions.
7. Follow the user patterns
Knowing how users read the page allows placing content accordingly. You will definitely know that your main idea has been seen if you and your designer:
- Put important message above the fold
- Actively use the top left corner and the left side of the page
- Place the text in F-pattern
- Use big introductory paragraphs and give the material in blocks
8. Create a feedback section
A feedback from a real person can boost your conversion immediately. It can be on your web site or in your social media. Real feedbacks help potential customers to overcome their uncertainty and doubts as to your product or service. They help build strong relationships with your target audience and drive return customers. Also, just saying that your product or service is good is not enough. These testimonials should appeal to potential customers’ concerns, like quality, security, pricing etc. The best reaction get feedbacks from relevant, high authority and real people.
9. Use relevant video
Video is an easy, creative and compelling way to tell about yourself. When a user googles an inquiry, what variant one is more likely to click: a short video or an article? A Youtube attached video can boost conversions up to 80%.
10. Avoid sliders
Nowadays we can see many websites that use image sliders on their home page. Usually designers think that sliders allow speaking about the brand more vividly, but it is a rather controversial opinion. Lately users relate to sliders as to ads, sales or promotions and most likely ignore them. Moreover, image slides influence the website speed not in a good way.
That is a long list of nuances, which you need to remember and take into account. If you are experiencing any difficulties, our team will gladly help you to draw up a plan and follow it precisely, because we already have an experience gained by many cases.