We decided to do some research based on overall and our own experience to distinguish what the secrets of an ideal UX for a SaaS are and discovered several obligatory principles.
The 7 principles of an awesome UX
- Easy signup
- Relevant for your target audience
- Simple onboarding
- Clean UI
- Individual
- Amazing design
- Support is quickly accessible
1. Easy signup
Easy registration is possible when users have to fill out only minimum information required. If you need a more detailed information to work with your software, leave this form for later.
Credit cards
Don’t initially ask credit data from users who only get acquainted with the trial version of your product. This will certainly turn them off and go elsewhere. Try not to look into their pockets immediately. Our experience shows that conversions increase when the trial version does not require credit card data.
Quick signup
The faster the signup form is filled, the greater the chances are that the user will finish it. Make sure that you don`t have any optional fields. Reduce filling forms to a minimum.
Obvious CTA
Try not to use the infinitive forms when composing the text for the CTA button. Make it more personalized. Users must clearly understand what follows after they click it, what they get for free and for what they have to pay. Also, don’t forget the color selection and user patterns rules.
Better compose several options for CTA and test them to choose the most attractive one for users.
All of these elements are inseparable particles of the process of getting to know you and your product.
2. Relevant for your target audience
If you focus on the leading companies, you can clearly distinguish that they know their audience well and address directly to it. They build their whole communication according to the UP pattern. Companies that have not researched their user persona can only vaguely imagine the extent of their UX.
At the age of social media, interaction is crucial. Give users the opportunity to socialize, connect and share with friends. It will definitely improve UX and attract new users.
3. Simple onboarding
This is simple. The transition from step to step should be easy, clear and at the same time fun. Don’t forget to reward users for the work done. We all know how important motivation is in any business.
Try to make sure that the whole process takes not more than four simple steps. Any initial interactions with your user should take minimum amount of time.
4. Clean UI
Of course, everything you are going to offer your users is based on complex and hard work, but they don`t have to know that. Let all technical difficulties hide behind the simple and beautiful facade of your SaaS.
Never forget about adaptability. Users will never leave you if you are comfortable and pleasant to work with.
5. Individual
Individual approach to user experience means that your user is pleased interacting with you. One considers you a part of his or her daily routine, and even misses you while being separate.
Carefully focus on your target audience and communicate with it by means it would be pleased.
Try not to write universal or even faceless content; no one wants to feel unneeded.
Also, try to maintain one pattern of communication with users, even if it concerns technical support.
6. Amazing design
Aesthetic perception is also of great importance. Your design should correspond to tasks, and also speak to users without words. It shouldn`t be distracting or annoying. It must complement the content.
We will share with you the secrets of maximum design productivity. All ingenious is simple – it should consist of three columns:
- Navigation
- Content
- Tools
7. Support is quickly accessible
In fact, the most positive user experience occurs when it happens intuitively. That is, consider that you succeeded when your support stopped receiving requests for clarification of this or that situation.
Yet prepare your support service to work on a highest level. Moreover, your users should know about it. It is unacceptable if a new user is searching for your contacts for more than a minute.
It is also necessary to organize a self-help section in case you have a big time difference, and the user situation is urgent.
Work quickly, easily and conveniently. Be available by all means: phone, email, messenger, etc. Some users prefer direct communication, others are more comfortable writing a message.
Conclusion
We had to study and work on this issue for many years to understand and learn how to apply all these principles to the best UX, but this doesn`t mean that they are final. Our world is changing very quickly, so we are always ready to offer you the most successful and advanced ideas.